The term skena (derived from "scene") has evolved into a massive youth subculture movement. Initially associated with the indie music scene, it now dictates a specific aesthetic: vintage band tees, oversized cargo pants, Doc Martens, and a coffee shop-dwelling lifestyle. It represents a collective desire for authenticity and alternative artistic expression.
The linguistic trend of blending Indonesian with English (using filler words like which is , literally , basically , and prefer ) started as a regional quirk of South Jakarta youth. It has now become a nationwide marker of urban, educated youth identity.
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While price-sensitive, Gen Z consumers are increasingly conscious of environmental impact and ethical sourcing, influencing brands to act responsibly. 5. Socially Conscious and Global Citizens
Nongkrong —the cultural practice of hanging out with no fixed agenda—is vital to youth well-being. Today, it takes place in minimalist, industrial-designed cafes where young people collaborate on startup ideas, play mobile games, or curate content for their social feeds. Entertainment: Local Pride and the Hallyu Wave The term skena (derived from "scene") has evolved
Indonesian youth have a strong appetite for food and beverages, with a growing interest in Western-style cuisine, coffee culture, and healthy eating. Social media platforms are driving the popularity of foodie culture, with many young people sharing photos and reviews of their favorite restaurants and cafes. For example, the popular Indonesian coffee shop, Coffee Bean, has over 100 locations across the country and offers a variety of coffee blends and food options (Coffee Bean, 2022).
Becoming a digital creator is a highly aspirational career path. Platforms like YouTube and TikTok have democratized fame, allowing youth from rural regions (outside the dominant Jakarta bubble) to achieve national stardom. The linguistic trend of blending Indonesian with English
Today’s Indonesian youth are arguably the most socially conscious generation the country has ever seen. Taboos around mental health are rapidly dismantling. Conversations about burnout, anxiety, and toxic relationships—often discussed using terms like healing or self-reward —are mainstream. Online therapy platforms and student-led mental health awareness campaigns have surged in popularity.
According to Cheil Indonesia’s 2025 report, navigating a high-pressure digital landscape has led to a focus on mental wellness.