The platform supports a range of innovative formats. Some subsidiaries utilize virtual classrooms for remote training sessions, while REWE has even experimented with beacon technology—Bluetooth-enabled location-based learning—to create digital scavenger hunts that allow employees to learn about products directly at the point of sale.
Complete training modules during quiet work hours or from the comfort of home 2.2.5.
With more than 40 e‑learning modules and counting, the content on REWE Primus E‑Learning covers everything from mandatory safety briefings to leadership development. The catalogue is continuously expanded, and new courses are added based on employee needs and corporate priorities.
The rollout itself was not without challenges. With 45,000 employees in Austria alone spread across various trading companies, the project team had to align diverse processes, obtain buy‑in from all stakeholders, and ensure that the new system actually delivered the promised efficiency gains. The approach of forming cross‑functional working groups and developing detailed use cases before any software was purchased proved critical to the eventual success. rewe primus e-learning
Take the time you need to fully understand complex topics rather than rushing through a live seminar.
After completing a course, employees can provide feedback directly within PRIMUS. This continuous feedback loop helps shape future offerings and ensures that the platform evolves in response to user needs. For example, the “Welcome to PENNY” onboarding video—a short, engaging e-learning module—received over 600 feedback responses and earned an outstanding average rating of 1.3 (on a German grading scale where 1 is best) shortly after its launch.
REWE digital, the technology hub of the REWE Group, maintains its own – a “home for techies by techies” that is closely integrated with the overall Primus ecosystem. The hub offers workshops on topics such as chaos engineering, in‑house trainings, seminars and coaching sessions specifically tailored to software developers, system administrators and UX designers. Apprentices in IT roles also benefit from targeted e‑learning modules that prepare them for their IHK final exams, alongside regular classroom sessions. The platform supports a range of innovative formats
Successful completion of modules often results in a certificate for the employee’s records. On-the-Job Support:
: Lessons utilize a mix of instructional videos, interactive quizzes, and practical exercises to improve skill retention and knowledge application.
As the retail landscape becomes increasingly digital, the REWE Primus platform serves as a critical tool in keeping the workforce skilled and competitive. With more than 40 e‑learning modules and counting,
For experienced employees and managers, Primus hosts advanced leadership training. The platform is a gateway to high-level development programs like "LEAD 4.0," the group-wide qualification program for managers at Level 3. This program includes a multi-module "Future Journey," individual learning offers, and a "Learn & Share" exchange format. Furthermore, Primus facilitates registration for live online seminars and workshops on specific management topics, such as "Ganz konkret – Feedback und Lernschleifen als Hebel für die Produktivität nutzen" (Using Feedback and Learning Loops as a Lever for Productivity). These live sessions, often held via Microsoft Teams, provide in-depth, interactive training that builds on the knowledge gained from digital modules.
: Click the blue title of a course to open its overview page.
In diverse workforces, language can be a hurdle. Many core Primus modules are offered with multilingual support or clear visual animations to ensure universal understanding. Conclusion: Driving the Future of Retail Education
In 2016 the REWE Group, one of Europe’s largest retail and travel conglomerates, began rolling out (Primus Learning), the learning module of its internal HR platform Primus. The concept was both simple and ambitious: bring all classroom seminars, online courses, administration, booking and feedback into a single system, accessible from anywhere with an internet connection. Meanwhile the technology behind it, the Learning Management System (LMS), had to handle the training needs of roughly 390,000 employees, more than 10,000 of them apprentices, across a range of companies such as REWE, PENNY, toom Bau-markt, BIPA, BILLA and Lekkerland.
New hires become productive much faster, saving the store owner time and training resources.